Forced to use CRMs, LMS or Loyalty solutions for influencer relationships ?
Discover our Industry-First DTxIRM SAAS solution for Influencer Relationship & Loyalty Management
DTxIRM: Influencer Relationship & Loyalty Management
End-To-End Relationship
DTxIRM helps manufacturers of influencer-centric industries manage their end-to-end relationship with dealers & influencers:
- Onboard more dealers & influencers through Referrals, Lead Funnels & Meet Management
- Engage, Greet, Track, Train & Support dealers & influencers
- Drive time-bound sales by sharing Latest Product Catalogues to capture orders & reward via Comprehensive Loyalty Solutions as well as Depth Of Relationship Solutions.
Not Just Loyalty
- The purely transactional relationship of loyalty drives the influencer to start comparing points & rewards
- In the absence of any depth of relationship, they also push the fastest moving SKUs rather than a broader range of products, to their consumers.
- The absence of a comprehensive relationship creates disloyalty instead of loyalty.
- DTxIRM can integrate with any existing loyalty solution running & further provide comprehensive relationship management
Relation Manage All Influencer Categories From One Platform
Our Platform is a comprehensive influencer relationship platform for all stake holders of the influencer funnel like:
- Consultants: Architects, Interior Designers, Stylists, Agents etc.
- Applicators: Contractors, Technicians, Beauticians, Mechanics & Service Centres etc.
- Channel: Dealers & Distributors
- Counter Sales: Multi-brand store shop boys or shop managers
- Online: Online influencers
Which Industries Require DTxIRM
All Influencer centric industries require DTxIRM for 'influencer' driven sales.
- Building Construction Materials: To relation manage architects, interior designers, contractors, painter, polisher, plumbers, electricians, carpenters, masons, technicians, dealers & shop boys
- Electricals, Fans, Geysers, Lighting: To relation manage architects, interior designers, contractors, electricians, dealers & shop boys
- Furniture manufacturers: To relation manage architects, interior designers, contractors, dealers & shop boys
- Automobile Spare Parts, Oils, Batteries & Tyres: To relation manage mechanics, third party service centres & dealers.
- Travel & Hospitality: To relation manage agents & consultants
- Mattress & Furniture Foam: To relation manage furniture manufacturers, technicians & dealers
- Beauty & Salon: To relation manage beauticians, stylists, salon-operators, dealers & shop boys
- Medical Device Industry: To relation manage consultants, agents, physicians, chemists & shop boys
- AV & Electronics Equipment: To relation manage consultants & integrators
- Real Estate: To relation manage brokers or channel partners
- Banks, Insurance, Finance & Fintech: To relation manage last mile agents & consultants
- Any industry that wishes to engage dealers for primary sales
- Any consumer product or FMCG category that sells out of multi-brand outlets and wish to engage shop-boys in those outlets
- Any industry that wishes to engage Online Influencers.
3R Program
DTxIRM runs with the 3R PROGRAM:
- RESPECT: The dealers & influencer by supporting them for their consumer facing efforts, site visit requests, complaints etc. Also greet them on important days.
- REWARD: The dealers & influencer for sales performance & depth of relationship with the company and the products
- RECOGNITION: Certify & celebrate the dealers & influencer in front of the community via leadership boards & facilitations
Best-In-Class Loyalty Platform Included
The included loyalty platform offers best-in-class features to run schemes & contests for dealers & influencers with the following settings
- Region wise schemes & contests
- SKU wise schemes & contests
- Monthly, Quarterly & Annual schemes
- Selfie contests
- Volume wise schemes for dealers & shop boys integrated with primary sales data captured at ERPs
- Point or volume schemes for influencers
- Offer bonus points or prizes
- Offer Direct-To-Bank transfers over threshold values set per influencer
- TDS compliance & Digital KYC enabled
- Control points to rupee conversion value dynamically
- Offer referral, meet, greeting points for depth of relationship
- Offer depth of relationship badges & rewards
Gamified Training Platform (DTxGTP) Included
Our Gamified Training Platform (DTxGTP) is also available to engage dealers, influencers and BDOs in training meets. It allows the trainer to launch private game rooms & let the attendees compete.
It currently offers the following games with product related content
- Snakes & Ladders
- Kaun Banega Crorepati
We can also create any customised game, AR, VR experience as required
Enterprise Logins
To allow high resolution activity tracking of influencers, provide logins to the whole hierarchy of enterprise users:
- Regional Business Development Officers
- Regional Sales Officers
- Region or Depot Managers
- Cluster Managers
- Head Office Admins
BDO Experience Kits
We understand that offline experiences form an important part of the comprehensive offering hence we provide the BDO Experience Kit. This can be used for offline dealer & influencer presentations during onboarding meets as well as consumer presentations during site visits. The kit includes:
- Pocket projector with the right specifications
- Foldable umbrella for projection
- Product catalogue page in influencer app
- Scientific tests customised for industry
Fully Customisable & Integratable Flows
Unlike most loyalty platform with fixed flows, our deployment model ensures we can fully customise our relationship & loyalty platform to your flows. We understand each industry & each company operates their relationship and stake holder structure uniquely hence we offer the most customisable solution available
The platform can also integrate with existing ERPs to capture the primary sales of dealers to reward dealers, shop-boys & consultants
Track & Trace
Being a unified platform with all stake-holders, one lateral benefit of the solution is enabling of track & trace of products from the warehouse to distributors to dealers to influencers to consumers.